I wanted to create an intro sequence for the Cat Bear Films podcast that included the new log but also allowed the opportunity to tease the content before the video started. I used the same concept with the updatable diamond in this video as well. As you can see the videos starts zoomed in on Snacks but then pulls out to show the rest of logo plus the incorporation of the first letter of the content type.
I used After Effects to create the general animation and polish then used Final Cut Pro and Motion to make the content easily updatable for the editors. That means all they can easily change the title “Snacks” to whatever they like without having to adjust or re-rendering a whole new video.