This is the original logo I created for Cat Bear Films. As you can see it it was a more literal take on the podcast crew’s moniker. The color pallet was chosen to add a lot of contrast. The deep brown is a visual tie-in to the concept of a bear. The yellow and white help starkly separate the foreground imagery while also adding a strong sense of motion while you look at the image. I wanted to ensure legibility as the logo would be used with the podcast’s YouTube uploads, meaning it would be on a lot of different screen sizes. The bold font also helps create separation here but more importantly it is sized into a square to make it extremely easy to pull out separately and insert into most social-media thumbnails.