Simple text-based logos are usually my favorite. It is, to me, the most effective and simplest method to create brand recognition. Immediately you can link the name of an artist or company with what you see, without needing to wait for an icon to become saturated and understood. Still being simple is easier said than done. With this logo, the artist wanted a graffiti style but still modern and clean. The contrast in typefaces used helps build this and the weight behind “Abstract” ensures legibility.