The logo I created for moreprettyplease.com is all about universality. By adding or removing parts it can fit into any location. The button in the center is easy to display as a badge or a printed sticker. The text can stand on it’s own while still showcasing eye-catching contrast. And it’s very easy to layer in dynamic backgrounds to make it stand out even more as a hero image (just like the watercolors added in this version).