As I work more and more on my own projects and entrepreneurial endeavors I find myself consistently wanting to readjust or tweak the presentation of branding elements. Sometimes it’s a simple color adjustment. Other times it’s a rather drastic. The latter is true of the latest update to the logo for the site-as-a-service I created, Inkwealthy. The new logo, goes back to the original spelling. And while the colors are the same it relies more on iconography instead of simple lines and text.
![](https://i0.wp.com/www.nateabdo.com/wp-content/uploads/2018/02/inkwellthy_logo_2018.jpg?resize=768%2C430)